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Our Mission

The Outdoors Project franchisees are changing the lives of children in communities across the country. Our clubs create outdoor environments for children to be adventurous, imaginative and free from the pressure of the modern world.

Message from our Founder

Message from our Founder - Joel EvansThe Outdoors Project was a concept that grew from becoming increasingly concerned as a father watching my own three children spending too much time in front of screens.

Following a career in board sports retail and after much talk of needing to ditch the spreadsheets & sales targets, wanting to go and live in the woods and spend more time with my children, I founded The Outdoors Project in 2008.

Our aim is to create accessible outdoors fun in safe environments for children to explore and enjoy the plurality of rewards being outdoors brings. At our clubs we also help develop key life skills, encourage positive behaviour, participation and promote a healthy lifestyle.

Having navigated many bumps along the way and received fantastic feedback from parents, children, and schools, I am now very confident in our approach.

Most primary school age children in Brighton have attended an Outdoors Project Club. In fact, some of them have come full circle and are now working with the company!

The Outdoors Project now has franchises across the country, welcoming thousands of children a year to clubs. I am looking forward to being able to share our ethos and knowledge to help others find a more direct route to build their own successful business.

Joel Evans
Founder The Outdoors Project

Our franchise model

The Outdoors Project offers unique and engaging Ofsted registered clubs for Primary School Children aged 5-11. 

At our clubs children gain confidence, have fun and improve their physical and mental development through outside play. We’re unlike sports specific clubs, as every person has something they excel at in nature. Our activities range from the quiet and methodical to louder and livelier play. With a non-competitive environment, children feel more relaxed and can challenge themselves to try new things each time.

UNIQUE ACTIVITIES:   These are what makes us stand out from other childcare providers. Some of our most popular take pop culture icons, such as Harry Potter, Pokemon or Star Wars and build an imaginative day around these stories and characters. Our tech meets nature sessions, such as Wildcraft vs Minecraft or Among Us Day, bring to life elements of the games that many children love. The meeting of these two worlds often encourages somewhat reluctant children to come for the very first time, only to find that they return again and again.  

HOLIDAY CLUBS:   The wide variety of activities at our holiday clubs means everyone feels good about their own abilities. This could be the sense of achievement they gain from carving a Harry Potter wand out of a stick or overcoming nerves to have an amazing game of Nerf. Watching children’s confidence grow and new friendships form during our holiday clubs is one of the most rewarding parts of what we do. Parents can book for a day, a week or more.  

AFTER SCHOOL CLUBS:  Our after-school clubs are run on school site for 1 hour directly after a school day. The clubs runs with a different activity every week, always involving games, creativity, learning new skills, communication & teamwork. Parents’ book for the term.

BIRTHDAY PARTIES & OTHER CELEBRATIONS:    Here at The Outdoors Project, we love to party! Taking elements from our most loved clubs, we keep the children entertained with our super energetic and fun instructors. We have several different party sessions for the birthday child to choose from including Harry Potter Day, Nerfageddon and Bushcraft


As a well-established children’s outdoor activity franchise, we have eliminated many of the ‘unknowns’ of starting a business. With an Outdoor Project franchise you will be supported every step of the way by an experienced and dedicated team.

  • We provide you with everything you require to set up, launch and run your business with regular ongoing support;
  • A distinctive brand with a clear mission to get children outside, having fun and away from screens
  • From how to run Zombie Apocalypse to Wildcraft vs Minecraft, you will have access to the most fun, imaginative, and engaging children’s activities available.
  • Your own easy to use website and booking system
  • Launch and ongoing sales & marketing tools and guidance
  • Business support and guidance on all aspects of the business; Ofsted, Staff recruitment & training, insurance, finance, venues, sales & marketing everything you need to know to run a profitable business.
  • Most importantly, you’ll be part of a community, which shares your belief that allowing children to spend more time in nature will positively impact their wellbeing.

HOW MUCH DOES A FRANCHISE COST?  The one-off franchise fee is £12,500 for a new territory. There is then an ongoing franchise fee of 10% of turnover. Subject to VAT. 

NEED HELP WITH FUNDING?  You may need to consider start-up funding. We can guide you through the funding options, including favourable government backed loans.

Case study: How Jay & George traded in life as a high flying CEO for fresh air with the family

Journey to franchising with The Outdoors Project // George & Jay - Wokingham & Bracknell

As busy parents to 5 children, Jay and George know first-hand how important it is to ensure children get outdoors, connecting with nature and living happier and healthier lives. Their Wokingham & Bracknell clubs launched in July and immediately received rave reviews on Google and they’re now building their after-school clubs offering, as well as building the brand via their birthday parties. 
We caught up with Jay and George asked him about his first couple of months as a franchisee. 

Case study: Where it all started - Rowan's Bristol Case Study

Journey to franchising with The Outdoors Project // Rowan Hibbet - Bristol

Rowan was our very first franchisee to join the Outdoors Project back in 2014. Although the franchise was very different then, the mission hasn't changed. Rowan is pretty much the embodiment of this mission and of what it means to be a part of the Outdoors Project Tribe. As a result, Rowan's been someone that both new and old franchisee’s, as well as HQ ,go to for advice.

Case study: Breaking free from the Corporate World: Robs Case Study

Journey to franchising with The Outdoors Project // Rob - West Sussex

Rob left the corporate world to run his own business in West Sussex.

“The thing I’ve loved most about taking on a franchise is that it’s given me the autonomy of running my own business but without the anxiety of trying to invent everything from scratch.

The business model is tried and tested, and new franchises are statistically far less likely to fail than a completely new business. If you tend to worry and over-think things as I do, a franchise means easier sleeps.”

Case study: The winning combination of teachers experience and HQ support: Mel's case study

Journey to franchising with The Outdoors Project // Mel UJ - Cirencester

After many years teaching Mel launched the Outdoors Project Cirencester in August of this year. Mel wanted to use her teaching experience and passion for the Outdoors in a new venture, but was nervous about starting a business. Having the Outdoors Project HQ Team beside her as she launched her clubs was the perfect combination of Mel's infectious enthusiasm for running clubs and the franchise support expertise in marketing, operations and business administration. 


Case study: From Romans to Roaming: Gayles Case Study

Journey to franchising with The Outdoors Project // Gayle Brickley - Reigate & Redhill

Gayle is launching her first clubs this month as the new franchisee for Reigate & Redhill. As bookings come in and we're making final preparations to welcome kids, we ask Gayle about her experience since coming to a Discovery Day back in February.

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