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“A few months into my new business I noticed a weird warm feeling I'd never really felt before - job satisfaction.” 

Rob, West Sussex Franchise

Our Mission

The Outdoors Project franchisees are changing the lives of children in communities across the country. Our clubs create outdoor environments for children to be adventurous, imaginative and free from the pressure of the modern world.

Our franchisees come from a range of backgrounds. What unites them is a passion for children’s physical and mental wellbeing, as well as a desire to create their own business.

As a well-established children’s outdoor activity franchise, we have eliminated many of the ‘unknowns’ of starting a business. With an Outdoor Project franchise you will be supported every step of the way by an experienced and dedicated team.

The Outdoors Project team photo March 2024LOOK HOW WE’VE GROWN! 

2024 has been a year of remarkable growth at The Outdoors Project, and we're not just talking about our kids visiting our clubs (though they've certainly flourished too)!  

In 2023 we launched 4 franchise territories and this year we’re on track to do the same.

This brings our total number of The Outdoors Project franchisees to 16.


“Activities training with the Outdoors Project is fantastic, it is really thorough. The team is lovely, very welcoming and no question is a silly question.”  

Amy, Havering


Our growth extends far beyond our headcount. Our reach is best expressed by the demand from parents out there looking for a new type of childcare. One where their kids actually want to go to! Children across the country are fed up of boring, sports obsessed holiday clubs, and want somewhere they can go to and just be kids. 

“ My daughter attended her first OP event at the weekend and LOVED it.... A much needed addition to the kids activities on offer in the local area.”   ⭐⭐⭐⭐⭐

"I’ve never seen my son so happy about a holiday club before, made new friends and had a blast!   So glad this has come to Cirencester as it blows the other clubs away!"  ⭐⭐⭐⭐⭐

Could your town or city benefit from an Outdoors Project?

Are you ready to launch your own business in 2025? 🚀


Join one of our discovery daysTake Your First Steps To A New Career



We have 30 minute webinars running weekly throughout the summer. Hosted by our Head of Franchsie Growth, Ben Speed, these will give you a clear understanding of our in demand clubs, unique clubs and proven franchise model.  



Attending a Discovery Day is the best way to understand if an Outdoors Project franchise is right for you.

As well as seeing the clubs in action, we will also take you through the full support and training provided when launching your business. 

Location: Brighton & Hove

Date:  Wednesday 31th July & Tuesday 20th Aug

Time: 10am-2pm

Book your place and find out how you can make a change to doing something you love. 


"I have found buying a franchise a huge benefit, as so much of the ground work has been done for me, enabling me to start up the business quickly and start earning money without having to go through lengthy and costly trials and errors.”  Rowan, Bristol 



As a well-established children’s outdoor activity franchise, we have eliminated many of the ‘unknowns’ of starting a business. With an Outdoor Project franchise you will be supported every step of the way by an experienced and dedicated team

  • We provide you with everything you require to set up, launch and run your business with regular ongoing support;
  • A distinctive brand with a clear mission to get children outside, having fun and away from screens
  • From how to run Zombie Apocalypse to Wildcraft vs Minecraft, you will have access to the most fun, imaginative, and engaging children’s activites sessions available.
  • Your own easy to use website and booking system
  • Launch and ongoing sales & marketing tools and guidance
  • Business support and guidance on all aspects of the business; Ofsted, Staff recruitment & training, insurance, finance, venues, sales & marketing everything you need to know to run a profitable business.
  • Most importantly, you’ll be part of a community, which shares your belief that allowing children to spend more time in nature will positively impact their wellbeing.


The Outdoors Project offers unique and engaging Ofsted registered clubs for Primary School Children aged 5-11.

At our clubs children gain confidence, have fun and improve their physical and mental development through outside play.  We’re unlike sports specific clubs, as every person has something they excel at in nature. Our activities range from the quiet and methodical to louder and livelier play.  With a non-competitive environment, children feel more relaxed and can challenge themselves to try new things each time.

UNIQUE ACTIVITIES:   These are what makes us stand out from other childcare providers. Some of our most popular take pop culture icons, such as Harry Potter, Pokemon or Star Wars and build an imaginative day around these stories and characters. Our tech meets nature sessions, such as Wildcraft vs Minecraft or Among Us Day, bring to life elements of the games that many children love. The meeting of these two worlds often encourages somewhat reluctant children to come for the very first time, only to find that they return again and again.  

HOLIDAY CLUBS:   The wide variety of activities at our holiday clubs means everyone feels good about their own abilities. This could be the sense of achievement they gain from carving a Harry Potter wand out of a stick or overcoming nerves to have an amazing game of Nerf. Watching children’s confidence grow and new friendships form during our holiday clubs is one of the most rewarding parts of what we do. Parents can book for a day, a week or more.  

AFTER SCHOOL CLUBS:  Our after-school clubs are run on school site for 1 hour directly after a school day. The clubs runs with a different activity every week, always involving games, creativity, learning new skills, communication & teamwork. Parents’ book for the term.

BIRTHDAY PARTIES & OTHER CELEBRATIONS:    Here at The Outdoors Project, we love to party! Taking elements from our most loved clubs, we keep the children entertained with our super energetic and fun instructors. We have several different party sessions for the birthday child to choose from including Harry Potter Day, Nerfageddon and Bushcraft



The one-off franchise fee is £12,500 for a new territory. There is then an ongoing franchise fee of 10% of turnover. Subject to VAT. 



You may need to consider start-up funding. We can guide you through the funding options, including favourable government backed loans.


Receive regular updates about The Outdoors Project franchise opportunity.

Case study: How Jay & George traded in life as a high flying CEO for fresh air with the family

Journey to franchising with The Outdoors Project // George & Jay - Wokingham & Bracknell

As busy parents to 5 children, Jay and George know first-hand how important it is to ensure children get outdoors, connecting with nature and living happier and healthier lives. Their Wokingham & Bracknell clubs launched in July and immediately received rave reviews on Google and they’re now building their after-school clubs offering, as well as building the brand via their birthday parties. 
We caught up with Jay and George asked him about his first couple of months as a franchisee. 

Case study: Breaking free from the Corporate World: Robs Case Study

Journey to franchising with The Outdoors Project // Rob - West Sussex

Rob left the corporate world to run his own business in West Sussex.

“The thing I’ve loved most about taking on a franchise is that it’s given me the autonomy of running my own business but without the anxiety of trying to invent everything from scratch.

The business model is tried and tested, and new franchises are statistically far less likely to fail than a completely new business. If you tend to worry and over-think things as I do, a franchise means easier sleeps.”

Case study: Where it all started - Rowan's Bristol Case Study

Journey to franchising with The Outdoors Project // Rowan Hibbet - Bristol

Rowan was our very first franchisee to join the Outdoors Project back in 2014. Although the franchise was very different then, the mission hasn't changed. Rowan is pretty much the embodiment of this mission and of what it means to be a part of the Outdoors Project Tribe. As a result, Rowan's been someone that both new and old franchisee’s, as well as HQ ,go to for advice.

Case study: The winning combination of teachers experience and HQ support: Mel's case study

Journey to franchising with The Outdoors Project // Mel UJ - Cirencester

After many years teaching Mel launched the Outdoors Project Cirencester in August of this year. Mel wanted to use her teaching experience and passion for the Outdoors in a new venture, but was nervous about starting a business. Having the Outdoors Project HQ Team beside her as she launched her clubs was the perfect combination of Mel's infectious enthusiasm for running clubs and the franchise support expertise in marketing, operations and business administration. 


Case study: From Romans to Roaming: Gayles Case Study

Journey to franchising with The Outdoors Project // Gayle Brickley - Reigate & Redhill

Gayle is launching her first clubs this month as the new franchisee for Reigate & Redhill. As bookings come in and we're making final preparations to welcome kids, we ask Gayle about her experience since coming to a Discovery Day back in February.

Summer Holidays Franchise Webinar

Summer Holidays Franchise Webinar

The Outdoors Project Franchise Webinar

If you have ever thought what it would be like to be your own boss and do something you love, then please join us for The Outdoors Project Summer Webinar. Discover the amazing opportunities our franchise offers. Whether you're an outdoor enthusiast or a business-minded individual, this webinar is for you.