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Why we do what we do

The Outdoors Project was a concept that grew from becoming increasingly concerned as a father watching my own three children (James, Ella & Mia) spending too much time in front of TV and computer screens. I grew up in America til the age of 12 and spent most of my childhood hiding in the wood from dawn til dusk building dens and getting muddy.

It's never been rocket science to me, but it’s increasingly difficult as parents to enthuse and encourage children away from the technology which have become such a useful but sometimes consuming part of our lives.

After working for an outdoor children’s charity and several afterschool clubs including teaching rock climbing, bush craft and working in the extreme sports industry for almost 9 years, I felt there was a passion I'd like to pass on. It’s that simple really.

Joel Evans
Founder of The Outdoors Project